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ELEC5743: Foundations of E-Business Analysis & Design (2014 - Semester 1)

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Unit: ELEC5743: Foundations of E-Business Analysis & Design (6 CP)
Mode: Normal-Day
On Offer: Yes
Level: Postgraduate
Faculty/School: School of Electrical & Information Engineering
Unit Coordinator/s: Pardo, Abelardo
Session options: Semester 1
Versions for this Unit:
Campus: Camperdown/Darlington
Pre-Requisites: INFO2120.
Prohibitions: EBUS3003.
Brief Handbook Description: This unit examines the essential pre-production stages of designing successful internet websites and services. It focuses on the aspects of analysis, project specification, design, and prototype that lead up to the actual build of a website or application. Topics include, B2C, B2B and B2E systems, business models, methodologies, modeling with use cases / UML and WebML, the Project Proposal and Project Specification Document, Information Architecture and User-Centred Design, legal issues, and standards-based web development. Students build a simple use-case based e-business website prototype with web standards. A final presentation of the analysis, design and prototype are presented in a role play environment where students try to win funding from a venture capitalist. An understanding of these pre-production fundamentals is critical for future IT and Software Engineering Consultants, Project Managers, Analysts and CTOs.
Assumed Knowledge: None.
Lecturer/s: Mr Hague, Decler
Tutor/s: Sleiman Mhanna
Timetable: ELEC5743 Timetable
Time Commitment:
# Activity Name Hours per Week Sessions per Week Weeks per Semester
1 Project Work - in class 2.00 1 12
2 Project Work - own time 4.00 1 12
3 Presentation 3.00 1 1
4 Tutorial 1.00 1 12
T&L Activities: Project Work - own time: PSD

Project Work - in class: PSD

Presentation: PSD presentation to peers

Tutorial: tutorial exercises

Attributes listed here represent the key course goals (see Course Map tab) designated for this unit. The list below describes how these attributes are developed through practice in the unit. See Learning Outcomes and Assessment tabs for details of how these attributes are assessed.

Attribute Development Method Attribute Developed
The students design a web-based solution Design (Level 3)
Students will learn about the web technologies that support EBusiness Engineering/IT Specialisation (Level 3)
The project includes extensive research work. It also includes a workshop activity with librarians Information Seeking (Level 3)
The students must write a proposal that is 20% of the assessment, and give a presentation (an extra 5%) Communication (Level 3)
Critical analysis of web projects

The project has a component assessable as a group
Professional Conduct (Level 2)

For explanation of attributes and levels see Engineering & IT Graduate Outcomes Table.

Learning outcomes are the key abilities and knowledge that will be assessed in this unit. They are listed according to the course goal supported by each. See Assessment Tab for details how each outcome is assessed.

Engineering/IT Specialisation (Level 3)
1. Demonstrable understanding of 'use-case scenarios' as specific tools used in improving the usability of e-business sites to the extent of the work presented.
2. Ability to demonstrate an understanding of current issues and developments in content management systems, e-commerce and knowledge management systems.
3. Ability to demonstrate an understanding of a web modelling language such as WebML, including the underlying principles and techniques, to the extent of the material presented in the course.
Information Seeking (Level 3)
4. Proficiency in undertaking inquiry and knowledge development for a particular engineering problem by identifying information needs and evaluating a vast number of documents in varied formats to draw meaningful conclusions.
Communication (Level 3)
5. Ability to write proposals in a clear and well constructed engineering format to convey stakeholder specific information at a degree of thoroughness commensurate to the requirement and task at hand.
Professional Conduct (Level 2)
6. Ability to demonstrate an understanding of professional practice in terms of social, ethical and economical responsibilities with respect to successful web projects.
Project and Team Skills (Level 3)
7. Ability to demonstrate an understanding of the roles of all the stakeholders in an e-commerce development project by clarifying individual responsibilities and deliverables towards the team effort.
8. Ability to work in a group, manage or be managed by a leader in roles that optimise the contribution of all members, while showing initiative and receptiveness so as to jointly achieve engineering project goals with the scope of the projects.
9. Ability to develop milestones and implement project management techniques to manage the workload in a group for specific engineering projects.
Assessment Methods:
# Name Group Weight Due Week Outcomes
1 Proposal Yes 10.00 Week 4 1, 4, 5, 8, 9,
2 Assignment No 5.00 Week 5 5,
3 Proposal Yes 15.00 Week 6 1, 4, 5, 8, 9,
4 Lab Skills - Prototype Yes 30.00 Week 12 3, 4, 8, 9,
5 Presentation/Seminar Yes 10.00 Week 13 2, 6,
6 Final Exam No 30.00 Exam Period 1, 2, 4, 6,
Assessment Description: Proposal: Project Specification Document

Assignment: Project Specification Document - peer review

Proposal: Project Specification Document - final document

Assignment: System design and development

Presentation/Seminar: Presentation to peers

Final Exam: Exam
Grade Type Description
Standards Based Assessment Final grades in this unit are awarded at levels of HD for High Distinction, DI (previously D) for Distinction, CR for Credit, PS (previously P) for Pass and FA (previously F) for Fail as defined by University of Sydney Assessment Policy. Details of the Assessment Policy are available on the Policies website at . Standards for grades in individual assessment tasks and the summative method for obtaining a final mark in the unit will be set out in a marking guide supplied by the unit coordinator.
Policies & Procedures: See the policies page of the faculty website at for information regarding university policies and local provisions and procedures within the Faculty of Engineering and Information Technologies.
Recommended Reference/s: Note: References are provided for guidance purposes only. Students are advised to consult these books in the university library. Purchase is not required.
  • Electronic Commerce
Note on Resources: All readings available at the library`s e-reserve, and can be bought as a hardcopy at the copy centre.

Note that the "Weeks" referred to in this Schedule are those of the official university semester calendar

Week Description
Week 1 Information Literacy - Using the Digital Library resources.
How to find a needle in a haystack - databases and sources
Business ideas and models
What is ELEC3610 about?
Week 2 The e-project. Management, formal software engineering RUP, the project Specification Document.
Writing workshop - with USyd Learning Centre
Week 3 Business models and technology fundamentals
Database driven web applications
Week 4 B2C - Business to Consumer systems
Assessment Due: Proposal
Week 5 Total Cost of ownership - copyright
Assessment Due: Assignment
Week 6 B2B - Business to Business Systems: Supply Chains, Moving information, money and products.
Assessment Due: Proposal
Week 7 Modelling applications with WebML and Use cases scenarios
Week 8 WebML. Data, Hypertext models
Week 9 Standards-based Web programming –- XHTML, CSS.
Week 10 Design: The Design process, navigation, information architecture.
Week 11 B2E - Business to Employee Systems: Knowledge management, collaboration, E-learning and Customer relationship management.
Week 12 Approaches to Rapid Prototyping. CASE tools, Ruby on Rails, Application Frameworks
Assessment Due: Lab Skills - Prototype
Week 13 Unit Review: Assessment - preparing for the exam
Assessment Due: Presentation/Seminar
Exam Period Assessment Due: Final Exam

Course Relations

The following is a list of courses which have added this Unit to their structure.

Course Year(s) Offered
Master of Professional Engineering (Electrical) 2013, 2014

Course Goals

This unit contributes to the achievement of the following course goals:

Attribute Practiced Assessed
Design (Level 3) Yes 0%
Engineering/IT Specialisation (Level 3) Yes 32.5%
Information Seeking (Level 3) Yes 20%
Communication (Level 3) Yes 10%
Professional Conduct (Level 2) Yes 12.5%
Project and Team Skills (Level 3) No 25%

These goals are selected from Engineering & IT Graduate Outcomes Table which defines overall goals for courses where this unit is primarily offered. See Engineering & IT Graduate Outcomes Table for details of the attributes and levels to be developed in the course as a whole. Percentage figures alongside each course goal provide a rough indication of their relative weighting in assessment for this unit. Note that not all goals are necessarily part of assessment. Some may be more about practice activity. See Learning outcomes for details of what is assessed in relation to each goal and Assessment for details of how the outcome is assessed. See Attributes for details of practice provided for each goal.