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AMME5602: Product Life Cycle Design (2013 - Semester 2)

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Unit: AMME5602: Product Life Cycle Design (6 CP)
Mode: Normal-Day
On Offer: Yes
Level: Postgraduate
Faculty/School: School of Aerospace, Mechanical & Mechatronic Engineering
Unit Coordinator/s: A/Prof Grewal, Simmy
Session options: Semester 2
Versions for this Unit:
Campus: Camperdown/Darlington
Pre-Requisites: None.
Brief Handbook Description: This subject covers the following aspects: Interfaces of product’s functional requirements and product's design attributes; Mapping of product's design attributes into the manufacturing requirements; The business constraints of bringing new products into the market place; Product life cycle management.
Assumed Knowledge: Some knowledge of product and process design is assumed and a basic understanding of business activity will also be helpful.
Lecturer/s: A/Prof Grewal, Simmy
Timetable: AMME5602 Timetable
Time Commitment:
# Activity Name Hours per Week Sessions per Week Weeks per Semester
1 Project Work - in class 5.00 2 13

Attributes listed here represent the key course goals (see Course Map tab) designated for this unit. The list below describes how these attributes are developed through practice in the unit. See Learning Outcomes and Assessment tabs for details of how these attributes are assessed.

Attribute Development Method Attribute Developed
To strike a right balance between the demands of the market place and the product design attributes Engineering/IT Specialisation (Level 4)
Understand the integrated nature of product and process design Information Seeking (Level 4)
Highlighting the importance of communication in business environment through the feedback mechanisms of presentation and the written report Communication (Level 4)
Appreciate team dynamics and the importance of communication in new product development. Professional Conduct (Level 5)

For explanation of attributes and levels see Engineering & IT Graduate Outcomes Table.

Learning outcomes are the key abilities and knowledge that will be assessed in this unit. They are listed according to the course goal supported by each. See Assessment Tab for details how each outcome is assessed.

Professional Conduct (Level 5)
1. Designing products with business constraints in mind
2. Understanding the market aspects involved
3. Appreciation of product life cycle management issues
4. Learn to differentiate between science,technology and business
5. Appreciate the process involved in bringing new products to the marketplace
Project and Team Skills (Level 4)
6. Develop attributes for successful project management in a team environment
Communication (Level 4)
7. Appreciate the importance of communication in business environment and develop skills through presentations and the written report
Assessment Methods:
# Name Group Weight Due Week Outcomes
1 Presentation/Seminar Yes 50.00 Multiple Weeks 1, 2, 3, 4, 5, 6, 7,
2 Report Yes 50.00 Week 13 1, 2, 3, 4, 5, 6, 7,
Assessment Description: Presentation/Seminar: Three presentations each about 20 minutes long reflecting individual or group efforts- due in Weeks 3, 6 and 9 respectively

Report: Written report about 15 pages maximum reflecting individual or group effort
Grade Type Description
Standards Based Assessment Final grades in this unit are awarded at levels of HD for High Distinction, DI (previously D) for Distinction, CR for Credit, PS (previously P) for Pass and FA (previously F) for Fail as defined by University of Sydney Assessment Policy. Details of the Assessment Policy are available on the Policies website at . Standards for grades in individual assessment tasks and the summative method for obtaining a final mark in the unit will be set out in a marking guide supplied by the unit coordinator.
Policies & Procedures: See the policies page of the faculty website at for information regarding university policies and local provisions and procedures within the Faculty of Engineering and Information Technologies.
Prescribed Text/s: Note: Students are expected to have a personal copy of all books listed.
Recommended Reference/s: Note: References are provided for guidance purposes only. Students are advised to consult these books in the university library. Purchase is not required.

Note that the "Weeks" referred to in this Schedule are those of the official university semester calendar

Week Description
Week 1 Product Definition; Product Perspectives;Product-Service Bundling; Product Quality; Assignment Details
Week 2 Product Lifecycle Design; Manufacturer's Point of View; Buyer's Point of View; Product Cost; Product Reliability; Product Lifecycle Perspectives; Case Study
Week 3 Assignment Part 1 Presentations by the students - Product Concept
Week 4 Product and Process Design; The Modern Product Development Process;Types of Design;Understanding the opportunity.
Week 5 Integrated Product and Process Design; Product Data Management; Manufacturing Process Design.
Week 6 Assignment Part 2 Presentations by the students - Integrated Product and Process Design.
Week 7 Marketing your product; What business you are in; Marketing not Selling; Technology Focus.
Week 8 The need for Business Structure;The Funding aspects; Investor demands; Time Frames; Return on Investment.
Week 9 Assignment Presentation 3 by the students - Marketing and Funding your Product Idea.
Week 10 Product Lifecycle Management;Data Management;Risk Management.
Week 11 Case Studies on new aircraft development; Software development; Electronic product development
Week 12 Summary of the course content and question/answer session; report preparation.
Week 13 Report writing and submission
Assessment Due: Report

Course Relations

The following is a list of courses which have added this Unit to their structure.

Course Year(s) Offered
Master of Engineering (Biomedical) 2011, 2012
Master of Engineering 2013, 2014, 2015
Master of Engineering (Mechanical) 2011, 2012
Master of Professional Engineering (Mechanical) 2010, 2011, 2012, 2013

Course Goals

This unit contributes to the achievement of the following course goals:

Attribute Practiced Assessed
Engineering/IT Specialisation (Level 4) Yes 0%
Information Seeking (Level 4) Yes 0%
Design (Level 5) No 0%
Professional Conduct (Level 5) Yes 71.45%
Project and Team Skills (Level 4) No 14.29%
Communication (Level 4) Yes 14.29%

These goals are selected from Engineering & IT Graduate Outcomes Table which defines overall goals for courses where this unit is primarily offered. See Engineering & IT Graduate Outcomes Table for details of the attributes and levels to be developed in the course as a whole. Percentage figures alongside each course goal provide a rough indication of their relative weighting in assessment for this unit. Note that not all goals are necessarily part of assessment. Some may be more about practice activity. See Learning outcomes for details of what is assessed in relation to each goal and Assessment for details of how the outcome is assessed. See Attributes for details of practice provided for each goal.