Note: This unit version is currently under review and is subject to change!

ENGG5102: Entrepreneurship for Engineers (2019 - Semester 1)

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Unit: ENGG5102: Entrepreneurship for Engineers (6 CP)
Mode: Normal-Day
On Offer: Yes
Level: Postgraduate
Faculty/School: School of Electrical & Information Engineering
Unit Coordinator/s: Dr Shirvanimoghaddam, Mahyar
Session options: Semester 1
Versions for this Unit:
Campus: Camperdown/Darlington
Pre-Requisites: None.
Prohibitions: ELEC5701.
Brief Handbook Description: This unit of study aims to introduce graduate engineering students from all disciplines to the concepts and practices of entrepreneurial thinking. Introduction to Entrepreneurship will offer the foundation for leaders of tomorrow's high-tech companies, by providing the knowledge and skills important to the creation and leadership of entrepreneurial ventures. The focus of the unit of study is on how to launch, lead and manage a viable business starting with concept validation to commercialisation and successful business formation.

The following topics are covered: Entrepreneurship: Turning Ideas into Reality, Building the Business Plan, Creating a Successful Financial Plan, Project planning and resource management, Budgeting and managing cash flow, Marketing and advertising strategies, E-Commerce and Entrepreneurship, Procurement Management Strategies, The Legal Environment: Business Law and Government Regulation, Intellectual property: inventions, patents and copyright, Workplace, workforce and employment topics, Conflict resolution and working relationships, Ethics and Social Responsibility.
Assumed Knowledge: Some limited industry experience is preferred but not essential.
Lecturer/s: Mr Yapoudjian, Arek
Timetable: ENGG5102 Timetable
Time Commitment:
# Activity Name Hours per Week Sessions per Week Weeks per Semester
1 Lecture 2.00 1 13
2 Independent Study 5.00 13
3 Tutorial 2.00 1 13

Learning outcomes are the key abilities and knowledge that will be assessed in this unit. They are listed according to the course goal supported by each. See Assessment Tab for details how each outcome is assessed.

(6) Communication and Inquiry/ Research (Level 3)
1. Communicate with Financial, Design, Development, Marketing and Production Departments
(7) Project and Team Skills (Level 3)
2. Understand the team working skills and requirements for effective collaboration
(8) Professional Effectiveness and Ethical Conduct (Level 3)
3. Understand what venture project stakeholders requires of them and what they can require of others
4. Analyse the roles of engineers in creating productive, economic, successful venture projects in a variety of engineering projects
5. Analyse the social, ethical and legal issues that arise from venture economic activities.
6. Understand the main operational requirements of a venture entrepreneur working in industry
(5) Interdisciplinary, Inclusiveness, Influence (Level 3)
7. Understand the requirements of financial, supply chain, development team, marketing and production interfaces
(4) Design (Level 3)
8. Understand the requirements of a quality system
(2) Engineering/ IT Specialisation (Level 3)
9. Identify and record the intellectual property content of their work
(3) Problem Solving and Inventiveness (Level 3)
10. Develop the ability to build and present a business plan for a technology idea.
Assessment Methods:
# Name Group Weight Due Week Outcomes
1 Individual Assignment Yes 20.00 Week 5
2 Group Assignment Yes 80.00 Multiple Weeks
Assessment Description: Individual assignment - Tutorial-based technology analysis exercise

Group assignments - Business plan proposal, business plan presentation and detailed business plan for a new engineering-based venture
Grading:
Grade Type Description
Standards Based Assessment Final grades in this unit are awarded at levels of HD for High Distinction, DI (previously D) for Distinction, CR for Credit, PS (previously P) for Pass and FA (previously F) for Fail as defined by University of Sydney Assessment Policy. Details of the Assessment Policy are available on the Policies website at http://sydney.edu.au/policies . Standards for grades in individual assessment tasks and the summative method for obtaining a final mark in the unit will be set out in a marking guide supplied by the unit coordinator.
Policies & Procedures: See the policies page of the faculty website at http://sydney.edu.au/engineering/student-policies/ for information regarding university policies and local provisions and procedures within the Faculty of Engineering and Information Technologies.

Note that the "Weeks" referred to in this Schedule are those of the official university semester calendar https://web.timetable.usyd.edu.au/calendar.jsp

Week Description
Week 1 Engineering Entrepreneurship: Turning Ideas into Reality

It provides an introduction to the module while examining the nature of entrepreneurial behaviour and its role in both small and large organisations within an engineering context.
Week 2 Innovation and Technology Strategy in Engineering Firms

It defines the technology strategy and explains why it is important for engineering managers to combine technology and business to create successful entrepreneurs and innovators.
Week 3 Recognizing and Screening Technology Opportunities

It examines the ways of distinguishing between ideas and opportunities and provides some technology opportunities creative screening tools such as technology roadmapping, TRIZ, etc.
Week 4 Tools for mapping technology advances - horizon scanning, patent data analysis, data mining

It provides an understanding of the various tools for mapping technology advances and products, such as horizon scanning, patent data analysis, data mining.
Week 5 Industry, Market and Customer Needs Analysis in Major Engineering Sectors

It explains the importance of defining market and customer needs and ensures that new products are both economically viable and provide better alternatives to what competition is already offering in any specific industry.
Assessment Due: Individual Assignment
Week 6 Building an Effective Business Plan

It provides a clear understanding of the development of a robust business plan in order to establish a sustainable innovation culture within engineering organisations.
Week 7 Creating a Successful Financial Plan, Budgeting and Managing Case Flow

It explains the importance of financial planning for engineering organisations to determine the economic potential of their opportunities and provides some means to measure the profitability of their ventures.
Week 8 Moving from R&D to Operations

It highlights the dynamics in moving from a technology team to a fully operational environment, where the challenges are around identifying the best organisational model and how to meet the various legal forms of these models.
Week 9 Collaboration Strategies

It provides a detailed analysis of the challenges facing engineering organisations to determine whether is best to perform alone or to work collaboratively with other business partners in a highly competitive market environment.
Week 10 E-Commerce and Engineering Entrepreneurship

It provides an overview of the challenges facing the engineering entrepreneurs in the new economy model, and how they need to position themselves online where the majority of customers are now present.
Week 11 The Legal Environment: Business Law and Government Regulation

It provides an overview of the increasingly complex legal and regulatory framework, where engineering entrepreneurs must follow requirements including legislation, government regulations and common law, as well as industry codes of conduct,
Week 12 Intellectual property: inventions, patents and copyright

It provides awareness for firms built on innovation and technology to develop and protect the intellectual property of the engineering venture as a competitive advantage in the marketplace.
Week 13 Engineering Ethics and Social Responsibility

It explains the importance of engineering ethics and social responsibility for entrepreneurial organisations as a contributing factor to safe and useful technological products and giving meaning to engineering endeavours.
STUVAC (Week 14) No lectures
Exam Period No Lectures

Course Relations

The following is a list of courses which have added this Unit to their structure.

Course Year(s) Offered
Master of Engineering 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020

Course Goals

This unit contributes to the achievement of the following course goals:

Attribute Practiced Assessed
(6) Communication and Inquiry/ Research (Level 3) No 0%
(7) Project and Team Skills (Level 3) No 0%
(8) Professional Effectiveness and Ethical Conduct (Level 3) No 0%
(5) Interdisciplinary, Inclusiveness, Influence (Level 3) No 0%
(4) Design (Level 3) No 0%
(2) Engineering/ IT Specialisation (Level 3) No 0%
(3) Problem Solving and Inventiveness (Level 3) No 0%
(1) Maths/ Science Methods and Tools (Level 2) No 0%

These goals are selected from Engineering & IT Graduate Outcomes Table 2018 which defines overall goals for courses where this unit is primarily offered. See Engineering & IT Graduate Outcomes Table 2018 for details of the attributes and levels to be developed in the course as a whole. Percentage figures alongside each course goal provide a rough indication of their relative weighting in assessment for this unit. Note that not all goals are necessarily part of assessment. Some may be more about practice activity. See Learning outcomes for details of what is assessed in relation to each goal and Assessment for details of how the outcome is assessed. See Attributes for details of practice provided for each goal.