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ELEC9610: E-Business Analysis and Design (2019 - Semester 1)

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Unit: ELEC9610: E-Business Analysis and Design (6 CP)
Mode: Normal-Day
On Offer: Yes
Level: Postgraduate
Faculty/School: School of Electrical & Information Engineering
Unit Coordinator/s: Dr Yeoh, Phee
Session options: Semester 1
Versions for this Unit:
Site(s) for this Unit:
Campus: Camperdown/Darlington
Pre-Requisites: None.
Prohibitions: ELEC5743 OR EBUS3003.
Brief Handbook Description: This unit examines the essential pre-production stages of designing successful internet websites and services. It focuses on the aspects of analysis, project specification, design, and prototype that lead up to the actual build of a website or application. Topics include, B2C, B2B and B2E systems, business models, methodologies, modeling with use cases / UML and WebML, the Project Proposal and Project Specification Document, Information Architecture and User-Centred Design, legal issues, and standards-based web development. Students build a simple use-case based e-business website prototype with web standards. A final presentation of the analysis, design and prototype are presented in a role play environment where students try to win funding from a venture capitalist. An understanding of these pre-production fundamentals is critical for future IT and Software Engineering Consultants, Project Managers, Analysts and CTOs.
Assumed Knowledge: Basic knowledge of Database Management Systems
Lecturer/s: Dr Yeoh, Phee
Tutor/s: Bo Liu
Timetable: ELEC9610 Timetable
Time Commitment:
# Activity Name Hours per Week Sessions per Week Weeks per Semester
1 Lecture 2.00 1 13
2 Tutorial 3.00 1 11
3 Project Work - own time 4.00 1 12
4 Presentation 3.00 1 1
T&L Activities: Tutorial: Tutorial exercises and project specification document.

Project Work - own time: Project specification document and prototype website

Presentation: Project presentation to peers

Learning outcomes are the key abilities and knowledge that will be assessed in this unit. They are listed according to the course goal supported by each. See Assessment Tab for details how each outcome is assessed.

(7) Project and Team Skills (Level 3)
1. Ability to demonstrate an understanding of the roles of all the stakeholders in an e-commerce development project by clarifying individual responsibilities and deliverables towards the team effort.
2. Ability to work in a group, manage or be managed by a leader in roles that optimise the contribution of all members, while showing initiative and receptiveness so as to jointly achieve engineering project goals with the scope of the projects.
3. Ability to develop milestones and implement project management techniques to manage the workload in a group for specific engineering projects.
(8) Professional Effectiveness and Ethical Conduct (Level 2)
4. Ability to demonstrate an understanding of professional practice in terms of social, ethical and economical responsibilities with respect to successful web projects.
(6) Communication and Inquiry/ Research (Level 3)
5. Proficiency in undertaking inquiry and knowledge development for a particular engineering problem by identifying information needs and evaluating a vast number of documents in varied formats to draw meaningful conclusions.
6. Ability to write proposals in a clear and well constructed engineering format to convey stakeholder specific information at a degree of thoroughness commensurate to the requirement and task at hand.
(2) Engineering/ IT Specialisation (Level 3)
7. Demonstrable understanding of 'use-case scenarios' as specific tools used in improving the usability of e-business sites to the extent of the work presented.
8. Ability to demonstrate an understanding of current issues and developments in content management systems, e-commerce and knowledge management systems.
9. Ability to demonstrate an understanding of a web modelling language such as WebML, including the underlying principles and techniques, to the extent of the material presented in the course.
Assessment Methods:
# Name Group Weight Due Week Outcomes
1 Draft Proposal Yes 10.00 Week 5 2, 3, 5, 6, 7,
2 Peer Review of Draft Proposal No 5.00 Week 6 6,
3 Proposal Yes 20.00 Week 9 2, 3, 5, 6, 7,
4 Presentation Yes 15.00 Week 12 4, 8,
5 Website Prototype Yes 20.00 Week 13 2, 3, 5, 9,
6 Final Exam No 30.00 Exam Period 4, 5, 7, 8,
Assessment Description: Draft Proposal: Initial draft of Project Specification Document (PSD)

Peer review of Proposal: PSD peer review during tutorial session

Proposal Final Version: Final PSD submission

Presentation: Project presentation to be held during tutorial session

Final prototype: Prototype website

Final Exam: Covering all aspects of the unit of study.

Mark summation: There may be statistically and educationally defensible methods used when combining the marks from each component to ensure consistency of marking between markers, and alignment of final grades with unit outcomes and grade descriptors.

Penalties for lateness: Consistent penalty of 5% per day late, e.g., A “good” assignment that would normally get 9/10, and is 2 days late, loses 10% of the full 10 marks, i.e., new mark = 8/10. An average assignment, that would normally get 5/10, that is 5 days late, loses 25% of the full 10 marks, i.e., new mark = 2.5/10. Assignments more than 10 days late get 0.

Similarity detection: The University has authorised and mandated the use of text-based similarity detecting software Turnitin for all text-based written assignments.
Grade Type Description
Standards Based Assessment Final grades in this unit are awarded at levels of HD for High Distinction, DI (previously D) for Distinction, CR for Credit, PS (previously P) for Pass and FA (previously F) for Fail as defined by University of Sydney Assessment Policy. Details of the Assessment Policy are available on the Policies website at . Standards for grades in individual assessment tasks and the summative method for obtaining a final mark in the unit will be set out in a marking guide supplied by the unit coordinator.
Policies & Procedures: See the policies page of the faculty website at for information regarding university policies and local provisions and procedures within the Faculty of Engineering and Information Technologies.
Prescribed Text/s: Note: Students are expected to have a personal copy of all books listed.
  • Electronic Commerce
Online Course Content: Refer to Canvas

Note that the "Weeks" referred to in this Schedule are those of the official university semester calendar

Week Description
Week 1 Course Overview, Information Databases
Week 2 Project Management, Formal Software Engineering RUP, Project Specification Document.
Week 3 Modelling Functionality and Use Case Scenarios
Week 4 Elements and Categories of E-Commerce, B2B - Business to Business Systems
Week 5 E-marketplaces and Online Revenue Models
Assessment Due: Draft Proposal
Week 6 B2E - Business to Employee Systems, Knowledge Management, Website Usability
Assessment Due: Peer Review of Draft Proposal
Week 7 Modelling applications with WebML
Week 8 E-commerce Software for Small and Large Businesses - CSPs, CRM, ECM, KMS
Week 9 E-Commerce Security
Assessment Due: Proposal
Week 10 E-Commerce Legal and Ethical Issues
Week 11 B2C - Business to Customer Systems, Customer relationship management
Week 12 Social Networking and Mobile Commerce
Assessment Due: Presentation
Week 13 Unit Review: Assessment - preparing for the exam
Assessment Due: Website Prototype
Exam Period Assessment Due: Final Exam

Course Relations

The following is a list of courses which have added this Unit to their structure.

Course Year(s) Offered
Master of Professional Engineering (Accelerated) (Electrical) 2019, 2020
Master of Professional Engineering (Electrical) 2015, 2016, 2017, 2018, 2019, 2020

Course Goals

This unit contributes to the achievement of the following course goals:

Attribute Practiced Assessed
(7) Project and Team Skills (Level 3) No 22%
(8) Professional Effectiveness and Ethical Conduct (Level 2) No 15%
(6) Communication and Inquiry/ Research (Level 3) No 29.5%
(5) Interdisciplinary, Inclusiveness, Influence (Level 3) No 0%
(3) Problem Solving and Inventiveness (Level 3) No 0%
(4) Design (Level 3) No 0%
(2) Engineering/ IT Specialisation (Level 3) No 33.5%

These goals are selected from Engineering & IT Graduate Outcomes Table 2018 which defines overall goals for courses where this unit is primarily offered. See Engineering & IT Graduate Outcomes Table 2018 for details of the attributes and levels to be developed in the course as a whole. Percentage figures alongside each course goal provide a rough indication of their relative weighting in assessment for this unit. Note that not all goals are necessarily part of assessment. Some may be more about practice activity. See Learning outcomes for details of what is assessed in relation to each goal and Assessment for details of how the outcome is assessed. See Attributes for details of practice provided for each goal.