ELEC5701: Technology Venture Creation (2014 - Semester 2)

Download UoS Outline

Unit: ELEC5701: Technology Venture Creation (6 CP)
Mode: Normal-Day
On Offer: Yes
Level: Postgraduate
Faculty/School: School of Electrical & Information Engineering
Unit Coordinator/s: A/Prof Calvo, Rafael
Session options: Semester 2
Versions for this Unit:
Campus: Camperdown/Darlington
Pre-Requisites: None.
Prohibitions: ENGG5102.
Brief Handbook Description: This unit of study prepares graduating students with insight and skills in how to turn a concept into a high technology startup company. The class will provide students with knowledge, practical experience and frameworks to assist in evaluating the market for a technology product or service, the design & viability of business models around it, the formulation of a funding-reading business plan & financials, capital raising options & process, venture capital, building distribution channels, intellectual property protection, putting together an A-grade management team, term sheets & funding documentation, technology sales models and going global. We will look at real world case studies of successful technology companies (and flame outs). Does Twitter have a viable business model? Will Facebook eat its lunch? Is YouTube just burning cash? Will Google rule the world?

During the period of the course, students will form teams and write a business plan around a concept they propose. Each student will assume a role in the team (CEO, CTO, CFO, VP Sales & Marketing). The plan will be judged by a panel of real world venture capitalists, entrepreneurs and angel investors to determine the final grade for the course.

Be warned that a serious commitment will be required in developing the concept into a viable business plan. The outcome, however, will be very rewarding to those students interested in starting the next Google.

This course is taught by instructors experienced in technology startups & venture capital. The course will include a number of guest lectures by industry.
Assumed Knowledge: None.
Lecturer/s: Mr Barrie, Matt
Timetable: ELEC5701 Timetable
Time Commitment:
# Activity Name Hours per Week Sessions per Week Weeks per Semester
1 Lecture 2.00 1 13
2 Workgroup 1.00 1 13
3 Independent Study 5.00 13
T&L Activities: Workgroup: Visiting professional or Teambased interaction exercise

Attributes listed here represent the key course goals (see Course Map tab) designated for this unit. The list below describes how these attributes are developed through practice in the unit. See Learning Outcomes and Assessment tabs for details of how these attributes are assessed.

Attribute Development Method Attribute Developed
Understanding what venture stakeholders requires of them and what they can require of others. Communicating with Venture Capitalists, Product Developers, Marketing and Distribution, and Production Departments. Communication (Level 4)
Through a study of engineering project case studies students are encouraged to think critically about: (a) The roles which engineers play in the generation of successful ventures, (b) The social and ethical issues in which engineers can become involved when they apply engineering knowledge to the generation of productive, economic activity. Professional Conduct (Level 3)
Understand how to form and manage a venture project team. Project and Team Skills (Level 3)

For explanation of attributes and levels see Engineering & IT Graduate Outcomes Table.

Learning outcomes are the key abilities and knowledge that will be assessed in this unit. They are listed according to the course goal supported by each. See Assessment Tab for details how each outcome is assessed.

Communication (Level 4)
1. Understand what venture project stakeholders requires of them and what they can require of others
2. Communicate with Financial, Design, Development, Marketing and Production Departments
Professional Conduct (Level 3)
3. Analyse the roles of engineers in creating productive, economic, successful venture projects in a variety of engineering projects
4. Analyse the social, ethical and legal issues that arise from venture economic activities.
5. Analyse the economic, social and ethical issues involved in any engineering project in which the student might become involved
6. Understand the requirements of financial, supply chain, development team, marketing and production interfaces
7. Understand the main operational requirements of a venture entrepreneur working in industry
8. Identify and record the intellectual property content of their work
9. Understand the requirements of a quality system
10. Understand the working environment of a project team
Assessment Methods:
# Name Group Weight Due Week Outcomes
1 Assignment No 15.00 Multiple Weeks 1, 2, 5, 8,
2 Assignment Yes 25.00 Multiple Weeks 1, 3, 4, 6, 7, 9, 10,
3 Final Exam No 60.00 Exam Period 1, 2, 3, 4, 5, 6, 7, 8, 9, 10,
Assessment Description: Assignment: Individual Assignments

Assignment: Group Assignment
Grading:
Grade Type Description
Standards Based Assessment Final grades in this unit are awarded at levels of HD for High Distinction, DI (previously D) for Distinction, CR for Credit, PS (previously P) for Pass and FA (previously F) for Fail as defined by University of Sydney Assessment Policy. Details of the Assessment Policy are available on the Policies website at http://sydney.edu.au/policies . Standards for grades in individual assessment tasks and the summative method for obtaining a final mark in the unit will be set out in a marking guide supplied by the unit coordinator.
Policies & Procedures: See the policies page of the faculty website at http://sydney.edu.au/engineering/student-policies/ for information regarding university policies and local provisions and procedures within the Faculty of Engineering and Information Technologies.

Note that the "Weeks" referred to in this Schedule are those of the official university semester calendar https://web.timetable.usyd.edu.au/calendar.jsp

Week Description
Week 1 The commercial working environment of a venture entrepreneur
Week 2 Managing and being managed
Week 3 Workplace, workforce and commercial ethics + Business Ethics
Week 4 Topics in Commercial Law
Tutorial 1
Week 5 IP & Copyright
Tutorial 2
Week 6 Communication: Language and Form
Tutorial 3
Week 7 Tutorial 4
Conflict Resolution and Working Relationships
Week 8 Tutorial 5
Project Planning and Time Management.
Week 9 Tutorial 6
Quality and Procurement Management
Week 10 Tutorial 7
What the Marketing Department wants
Week 11 What the Production Department wants
Tutorial 8
Week 12 Guest Speaker
Week 13 Risk Management
STUVAC (Week 14) No lectures
Exam Period No Lectures
Assessment Due: Final Exam

Course Relations

The following is a list of courses which have added this Unit to their structure.

Course Year(s) Offered
Biomedical Engineering / Law 2013, 2014
Biomedical Engineering / Arts 2013, 2014
Biomedical Engineering / Commerce 2013, 2014
Biomedical Engineering / Medical Science 2013, 2014
Biomedical Engineering / Project Management 2013, 2014
Biomedical Engineering / Science 2013, 2014
Biomedical - Chemical and Biomolecular Major 2013, 2014, 2015
Biomedical - Electrical Major 2013, 2014
Biomedical - Information Technology Major 2013, 2014, 2015
Biomedical - Mechanical Major 2013, 2014, 2015
Biomedical - Mechatronics Major 2013, 2014, 2015
Computer Engineering 2010
Electrical 2010, 2011, 2012, 2013, 2014
Electrical Engineering / Arts 2011, 2012, 2013, 2014
Electrical Engineering / Commerce 2010, 2011, 2012, 2013, 2014
Electrical (Bioelectronics) 2011, 2012
Electrical Engineering (Bioelectronics) / Arts 2011, 2012
Electrical Engineering (Bioelectronics) / Science 2011, 2012
Electrical Engineering (Bioelectronics) / Law 2012
Electrical Engineering / Medical Science 2011, 2012, 2013, 2014
Electrical Engineering / Project Management 2012, 2013, 2014
Electrical Engineering / Science 2011, 2012, 2013, 2014
Electrical (Computer) 2011, 2012, 2013, 2014, 2015
Electrical Engineering (Computer) / Arts 2011, 2012, 2013, 2014
Electrical Engineering (Computer) / Commerce 2012, 2013, 2014, 2011
Electrical Engineering (Computer) / Science 2011, 2012, 2013, 2014
Electrical Engineering (Computer) / Law 2012, 2013, 2014
Electrical (Power) 2010, 2011, 2012, 2013, 2014, 2015
Electrical Engineering (Power) / Arts 2011, 2012, 2013, 2014
Electrical Engineering (Power) / Project Management 2012, 2013, 2014
Electrical Engineering (Power) / Science 2011, 2012, 2013, 2014
Electrical (Telecommunications) 2011, 2012, 2013, 2014, 2015
Electrical Engineering (Telecommunications) / Science 2011, 2012, 2013, 2014
Biomedical /Science 2015
Biomedical - Electrical Major 2015
Electrical 2015
Software 2015, 2010, 2011, 2012, 2013, 2014
Software Engineering / Arts 2011, 2012, 2013, 2014
Software Engineering / Commerce 2010, 2011, 2012, 2013, 2014
Software Engineering / Medical Science 2011, 2012, 2013, 2014
Software Engineering / Project Management 2012, 2013, 2014
Software Engineering / Science 2011, 2012, 2013, 2014
Telecommunications 2010
Bachelor of Information Technology (Computer Science) 2011, 2012
Information Technology (Computer Science)/Arts 2012
Graduate Certificate in Engineering 2011, 2012, 2013, 2014, 2015
Master of Engineering (2013+ ) 2013, 2014, 2015
Master of Engineering (Electrical) 2011, 2012
Master of Engineering (Network) 2012
Master of Engineering (Power) 2011, 2012
Master of Engineering (Wireless) 2012
Master of Professional Engineering (Electrical) 2012, 2013, 2014
Computer Engineering / Commerce 2010
Electrical Engineering (Computer) / Medical Science 2011, 2013, 2014
Electrical Engineering (Telecommunications) / Arts 2011, 2012, 2013, 2014
Electrical Engineering (Telecommunications) / Medical Science 2011, 2012, 2013, 2014
Information Technology (Computer Science) / Science 2012

Course Goals

This unit contributes to the achievement of the following course goals:

Attribute Practiced Assessed
Project and Team Skills (Level 3) Yes 0%
Design (Level 3) No 0%
Engineering/IT Specialisation (Level 3) No 0%
Maths/Science Methods and Tools (Level 2) No 0%
Information Seeking (Level 3) No 0%
Communication (Level 4) Yes 23.07%
Professional Conduct (Level 3) Yes 76.94%

These goals are selected from Engineering & IT Graduate Outcomes Table which defines overall goals for courses where this unit is primarily offered. See Engineering & IT Graduate Outcomes Table for details of the attributes and levels to be developed in the course as a whole. Percentage figures alongside each course goal provide a rough indication of their relative weighting in assessment for this unit. Note that not all goals are necessarily part of assessment. Some may be more about practice activity. See Learning outcomes for details of what is assessed in relation to each goal and Assessment for details of how the outcome is assessed. See Attributes for details of practice provided for each goal.