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ENGG2062: Engineering Project: Business Plan 2 Adv (2019 - Semester 2)

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Unit: ENGG2062: Engineering Project: Business Plan 2 Adv (6 CP)
Mode: Normal-Day
On Offer: Yes
Level: Intermediate
Faculty/School: Faculty of Engineering
Unit Coordinator/s: Dr Sakhaee, Ehssan
Session options: Semester 2
Versions for this Unit:
Site(s) for this Unit: http://www.eng.usyd.edu.au/webnet/ENGG2062/index
Campus: Camperdown/Darlington
Pre-Requisites: Distinction average WAM and department permission
Prohibitions: ENGG2111.
Brief Handbook Description: Entrepreneurship has traditionally been defined in terms of business and profit eg "the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit". More recently, the term has taken on a broader meaning as companies pursue new routes to innovation. Entrepreneurship is now seen as an essential activity and skillset within all sorts of organisations. It is a new way of getting new things to happen. It has become an essential competence for all professionals, and in particular engineers.
Assumed Knowledge: None.
Department Permission Department permission is required for enrollment in this session.
Timetable: ENGG2062 Timetable
Time Commitment:
# Activity Name Hours per Week Sessions per Week Weeks per Semester
1 Lecture 1.00 1 12
2 Project Work - in class 2.00 2 12
3 Project Work - own time 6.00 1 12
4 Research 4.00 1 2
5 Presentation 6.00 2 3
T&L Activities: Project Work - in class: A key feature of the learning approach is that it is based largely on learning in, and as, teams. Students will form teams to undertake not only their project, but also to engage in developing and refining their capabilities as a team.

Project Work - own time: Groups will work extensively on their projects in their own time.

Research: Students will be required to research a range of start-up companies to develop an understanding of the many issues that must be concurrently addressed, with incomplete information

Presentation: A special feature of this course is the direct connection with the practical world of new business formation via the venture capital industry. This is reflected in a public competition for the best business plan presentation. The presentation takes the form of a ‘pitch’ to potential investors

Learning outcomes are the key abilities and knowledge that will be assessed in this unit. They are listed according to the course goal supported by each. See Assessment Tab for details how each outcome is assessed.

Unassigned Outcomes
1. The ability to analyse complex, non-linear problems and develop possible solutions where data are limited and the principal variable is people
2. Ability to locate and evaluate information about technology development and commercialisation in the corporate environment
3. Enhanced communication skills, including presentation, engagement and microphone techniques, particularly to a large public audience
4. A well-developed understanding of the process of business planning
5. Enhanceded leadership, project management, and teamwork skills
Assessment Methods:
# Name Group Weight Due Week Outcomes
1 Individual Pitch No 5.00 Week 3 (During your timetabled class) 1, 3,
2 Weekly Updates No 10.00 Multiple Weeks (During your timetabled class) 5,
3 Business Model Canvas Yes 10.00 Week 4 4,
4 Presentation/Seminar Yes 15.00 Week 10 3, 5,
5 Prototype Yes 15.00 Week 10
6 Pitch Deck/Final Business Plan Yes 25.00 Week 11 4, 5,
7 Reflection Report No 20.00 Week 12 4, 5,
Assessment Description: * indicates an assessment task which must be repeated if a student misses it due to special consideration.

There may be statistically defensible moderation when combining the marks from each component to ensure consistency of marking between markers, and alignment of final grades with unit outcomes.

Late assignments will incur the following penalties: 5% per day up to 5 days; beyond 5 days the mark is zero.

Proposal: Project Proposal

Essay: Written case study of business planning

Project Report 1 -Draft Business Plan

Presentation/Seminar: Group presentation of their business plan

Report 2: Business Plan Report

Report: An individual report, which

• describes the major stages in the project development

• analyses the major issues in team development and effective operation

• reflects upon what was learned at an individual and group level
Grading:
Grade Type Description
Standards Based Assessment Final grades in this unit are awarded at levels of HD for High Distinction, DI (previously D) for Distinction, CR for Credit, PS (previously P) for Pass and FA (previously F) for Fail as defined by University of Sydney Assessment Policy. Details of the Assessment Policy are available on the Policies website at http://sydney.edu.au/policies . Standards for grades in individual assessment tasks and the summative method for obtaining a final mark in the unit will be set out in a marking guide supplied by the unit coordinator.
Policies & Procedures: See the policies page of the faculty website at http://sydney.edu.au/engineering/student-policies/ for information regarding university policies and local provisions and procedures within the Faculty of Engineering and Information Technologies.
Online Course Content: All material related to the UoS is made available at http://www.eng.usyd.edu.au/webnet/ENGG2062/index

Note that the "Weeks" referred to in this Schedule are those of the official university semester calendar https://web.timetable.usyd.edu.au/calendar.jsp

Week Description
Week 1 Introduction to Entrepreneurship – overview and objectives of the course; the essential role and valuable skill of entrepreneurship; recommended project fields
Team Activity – preliminary exploration of team formation
Week 2 Generating ideas and recognising opportunities – formal approaches and barriers to creativity; how entrepreneurs recognise business opportunities.
Team Activity – finalisation of teams and team constitutions, development of a portfolio of possible projects; applying pain and pleasure identifiers and creativity techniques to your project selection/development/refinement; the Business Canvas model
Week 3 Team Activity – develop goals, business concept and at least three potential projects and assess them through the Business Canvas schema
The concept and practice of business planning and its components – the business concept, goals, SWOT analysis, competitor analysis, market identification and evaluation, financial projections, business strategy, and viability determination; the crucial role of prototyping
Assessment Due: Individual Pitch
Week 4 Building a Business - a checklist of factors to consider; business plan templates; how to develop and use resources, build a team, structure relationships, develop an ethical and legal framework and operational structure and plan
Team Activity – develop and populate your building a business checklist
Assessment Due: Business Model Canvas
Week 5 The concept of 'minimum viable product'; developing and prototyping an effective revenue model;plan ning for financial viability – financial needs, income and expenditure projection, balance sheet, profit and loss statement, cash flow statement, break-even analysis
Team Activity – develop and refine your business model
Week 6 Team activity – develop and refine your marketing plan, including marketing to potential investors
Raising capital; what an investor is looking for
Week 7 Writing a Business Plan –guidelines for writing a business plan.
Team Activity – preparing your business plan
Week 8 Intellectual Property protection; other legal issues
Team Activity - consideration of IP and other legal issues
Week 9 Team Activity - developing and rehearsing your pitch
Making Your Pitch to Raise Finance – guidelines for an effective presentation.
Week 10 Team Activity – preparing your pitch
Business Plan Presentations
Assessment Due: Presentation/Seminar
Assessment Due: Prototype
Week 11
Assessment Due: Pitch Deck/Final Business Plan
Week 12
Assessment Due: Reflection Report
Week 13

Course Relations

The following is a list of courses which have added this Unit to their structure.

Course Year(s) Offered
Advanced Engineering Program 2015, 2016, 2017
Advanced Engineering Program till 2014 2011, 2012, 2013, 2014
Chemical & Biomolecular 2017
Chemical & Biomolecular / Arts 2016, 2017
Chemical & Biomolecular / Commerce 2016, 2017
Chemical & Biomolecular / Medical Science 2016, 2017
Chemical & Biomolecular / Music Studies 2016, 2017
Chemical & Biomolecular / Project Management 2016, 2017
Chemical & Biomolecular / Science 2016, 2017
Chemical & Biomolecular / Law 2016, 2017
Civil 2016, 2017
Civil / Arts 2016, 2017
Civil / Commerce 2016, 2017
Civil / Design in Architecture 2016, 2017
Civil / Medical Science 2016, 2017
Civil / Music Studies 2016, 2017
Civil / Project Management 2016, 2017
Civil / Science 2016, 2017
Civil / Law 2016, 2017
Civil Mid-Year 2016, 2017
Electrical Mid-Year 2016, 2017
Electrical 2016, 2017
Electrical / Arts 2016, 2017
Electrical / Commerce 2016, 2017
Electrical / Medical Science 2016, 2017
Electrical / Music Studies 2016, 2017
Electrical / Project Management 2016, 2017
Electrical / Science 2016, 2017
Electrical / Law 2016, 2017
Software Mid-Year 2016, 2017
Software 2016, 2017
Software / Arts 2016, 2017
Software / Commerce 2016, 2017
Software / Medical Science 2016, 2017
Software / Music Studies 2016, 2017
Software / Project Management 2016, 2017
Software / Science 2016, 2017
Software / Law 2016, 2017

Course Goals

This unit contributes to the achievement of the following course goals:

Attribute Practiced Assessed
(7) Project and Team Skills (Level 4) No 0%
(8) Professional Effectiveness and Ethical Conduct (Level 4) No 0%
(6) Communication and Inquiry/ Research (Level 3) No 0%
(5) Interdisciplinary, Inclusiveness, Influence (Level 3) No 0%
(4) Design (Level 3) No 0%
(3) Problem Solving and Inventiveness (Level 3) No 0%

These goals are selected from Engineering & IT Graduate Outcomes Table 2018 which defines overall goals for courses where this unit is primarily offered. See Engineering & IT Graduate Outcomes Table 2018 for details of the attributes and levels to be developed in the course as a whole. Percentage figures alongside each course goal provide a rough indication of their relative weighting in assessment for this unit. Note that not all goals are necessarily part of assessment. Some may be more about practice activity. See Learning outcomes for details of what is assessed in relation to each goal and Assessment for details of how the outcome is assessed. See Attributes for details of practice provided for each goal.